The Way of the Dojo Owning and Operating Your Own Martial Arts School (Audible Audio Edition) Bill Pottle Katie Pottle Chaz Allen Books
Download As PDF : The Way of the Dojo Owning and Operating Your Own Martial Arts School (Audible Audio Edition) Bill Pottle Katie Pottle Chaz Allen Books
The Way of the Dojo is a comprehensive guide for anyone looking to own or operate a martial arts school. It features both traditional and cutting edge information on marketing, hiring employees, martial arts school valuation, social media, lease negotiation, school design, and more.
The Way of the Dojo Owning and Operating Your Own Martial Arts School (Audible Audio Edition) Bill Pottle Katie Pottle Chaz Allen Books
This book will be of interest primarily practicing martial arts instructor. In this edition, they will be able to find a lot of useful information on the development of their own martial arts school. The book was very helpful to me and helped me in my work.Product details
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The Way of the Dojo Owning and Operating Your Own Martial Arts School (Audible Audio Edition) Bill Pottle Katie Pottle Chaz Allen Books Reviews
This book sits on my desk. I have read it, and utilize many of the valuable tools inside. I use it as a constant reminder that I can do more, and continuously make improvements to my school and the way I operate.
A truly comprehensive guide to launching a Martial Arts business. This book seems to cover it all, from how and what to teach, how to set up a school, financing and monitoring financial performance, how and how much to charge students, hiring and retaining top quality employees and keeping students motivated (and paying!) I found the various checklists particularly helpful. A great resource for anyone wanting to start their own martial arts business--or improve one they already have.
Great book. Author uses "Etc" too much for my liking as i have this on audible.com... but the info in the book is solid and provides a great framework from which to build a school. great book. My first choice.
I had never owned or operated a business before and was doing my due diligence in research before opening my first martial arts school. For over 2 years I read everything published on martial arts business (and many not specific to martial arts, such as facebook marketing, SEO, etc). I watched every YouTube video on the subject; I listened to every Podcast, and questioned extensively many of my mentors on every topic imaginable. So of course this book was on the list, I read it cover to cover twice. Since then I have had my school open for just over a year, and hit the 150 student mark at around 9 months. I really owe a lot to this book and it's author! I have since reached out to Master Pottle, and realized that he not only has an amazing understanding of the intricacies of running a martial arts school, he does so with a high degree of integrity (which as a martial artist is a big deal to me). So thank you Master Pottle for so many things, one of which is this fantastic book!
This book is a comprehensive manual for owners of small businesses. Nearly 75% of the information contained within applies to all small business, not just martial arts schools. It covers topics such as what type of legal entity is best, the ins and outs of renting commercial spaces, how to administrate your school, how do do accounting, how to diversify your income streams, hiring employees and marketing.
The martial arts related topics include determining what merchandise to sell in your school, how to organize tournaments, how to attract and retain students, how to find appropriate insurance, how to leverage social media to establish and build brand awareness and how to tailor your curriculum to meet the needs of your students and instructors.
The authors run several Taekwondo schools in Colorado, so you know that the lessons contained within this book were learned from experience, not from speculation. The writing style is plain and makes complex concepts such as Cash basis accounting vs Accrual basis accounting easy to understand and very approachable.
After reading this cover to cover, I felt that many of the concepts discussed were ready to be put into immediate use in the martial arts classes that I teach and I felt as though I was prepared to grow the small class that I teach into a business.
Overall, I'd say this is a must have for anyone who teaches martial arts, whether they are like myself and teach a weekly class to a handful of students, or they operate a full fledged school with hundreds of students.
information was to generalized
I am a school owner for over 18 yrs. This book confirmed much of what I did and gave me additional information I can use to expand. Literally a checklist on how to start your martial arts business.
This book will be of interest primarily practicing martial arts instructor. In this edition, they will be able to find a lot of useful information on the development of their own martial arts school. The book was very helpful to me and helped me in my work.
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